Today, my Princeton colleague Derek Lidow’s book on entrepreneurship, Building on Bedrock, was released. It’s worth the read! Here’s my review:
“Finally, the truth about entrepreneurship.
Derek Lidow methodically and entertainingly debunks the popular myths and magical thinking around successful entrepreneurs. If you think they need to take big risks, raise large amounts of money, innovate, be tech-savvy and “disrupt” industries, think again. Blending honest startup stories and current research, he exposes a vital but perhaps un-sexy reality: the vast majority of successful entrepreneurs ‘start small and grow as they gain confidence.’
His rare access to Sam Walton’s earliest hunches about Walmart is a fascinating tale of that iterative process.
Building On Bedrock is a book that challenges how entrepreneurs are taught, supported and mythologized. We need this more than ever, because our future depends on them.”